FENTY x PUMA

The newest FENTY x PUMA Avanti by Rihanna is reinvented with premium leather in red and white colorways, touches of gold, and retro gum soles. Inspired by PUMA football legends, this Avanti edition is worn by modern icons like Romeo Beckham. This is FENTY x PUMA – an exclusive collaborative line designed and creative directed by...

This is FENTY x PUMA – an exclusive collaborative line designed and creative directed by Rihanna. Since 2015, FENTY x PUMA has pushed the boundaries of fashion and sport, reimagining classic silhouettes through Rihanna’s personal design language and creative treatment. Scroll to shop the full range of FENTY x PUMA sneakers and FENTY x PUMA shoes – and sign up for PUMA emails to stay in the loop on more coming soon from PUMA and FENTY by Rihanna.

Unleashing a revolution in fashion and streetwear, PUMA proudly presents the iconic collaboration that has set the style sphere abuzz - Fenty + Rihanna x PUMA. With Rihanna at the helm, this collaboration brings a fresh and bold perspective to PUMA’s classic appeal. Uncover a range where simplicity meets innovation, offering you the chance to make a statement both on the streets and in the gym.

Fenty + Rihanna x PUMA combines street style and athleticism in a way that ensures you not only look your best but perform your best. Think statement PUMA x Fenty shoes, and clothing that's bound to make an impact. Dive in and explore a line-up that's as fearless and forward-thinking as Rihanna herself. Ready to redefine your wardrobe? Discover the collection today.

This PUMA Fenty collection isn’t our first, and it won’t be our last. Our first partnership with Rihanna launched in February 2016, and it didn’t disappoint. Featuring a robe, jersey corsets, tear-away corsets and more incredible pieces in the original FENTY x PUMA clothing collection, this newly reinstated partnership promises more revolutionary pieces. By blending Rihanna’s unmistakable style with PUMA’s athleticism, we are charging into the future with an unmatched aesthetic.The union of PUMA's sportswear legacy and Rihanna's unapologetic flair has always transcended expectations. This revitalised FENTY x PUMA partnership is primed to introduce a series of exhilarating launches, featuring personally designed and curated pieces by Rihanna. Expect nothing less than avant-garde designs, trailblazing silhouettes, and an unmatched fusion of sport and style. The collaboration is more than a mere collection; it's a testament to what happens when athletic prowess meets unparalleled fashion sensibility. Prepare to be amazed by what's next, because with Rihanna and PUMA, the style revolution is just beginning.

Whether you’re after a fresh set of FENTY x PUMA Avanti Sneakers or fresh streetwear pieces, Rihanna’s collaboration with PUMA is what you’ve been waiting for. Browse the collection online now, and keep your eyes peeled for fresh product launches coming soon. If you have any questions about the Rihanna + FENTY x PUMA collaboration, don’t hesitate to contact us.